WellTrax improves crude hauler efficiency and performance


WellTrax mobile logistics software from Vertrax manages the bulk transport of crude oil. The software is designed to optimize driver schedules and performance while minimizing deadhead miles, errors and fuel expense.

Users can create, manage and standardize all key components of the operation in an easy-to-use centralized system with the ability to track a load from the time it’s created to the time it’s invoiced.

“WellTrax software was designed by crude haulers for crude haulers,” says Craig Balzer, vice president of business development. “It provides you the ability to make sure you’re getting the right loads to the right drivers. By projecting how long it’s going to take each load, you know that you’re giving your driver the correct loads that they will be able to accomplish during the day, reducing the amount of loads that are carried over to the next day.

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“Anybody in the organization with a laptop and an internet connection can log into their unique portal,” he says of the cloud-based software. “You don’t have to load a disk onto a hard drive or download software. This provides our programmers the ability to continue to enhance the tool without requiring the user to update their system. Our customers are always running the newest version of our platform.”

The software logs all open, assigned, ongoing, complete or rejected loads and sets up auto-hauls and creates frequently used scenarios and routes. Dispatchers can automatically email a driver’s daily schedules. Lease and oil depot directions and specific site instructions are maintained and transmitted to the driver’s tablets.

“You’re able to easily schedule routes with the live dispatch screen, and track loads in real time as your driver progresses through each shift,” Balzer says. “By having this information at your fingertips, you can make last-minute dispatching decisions.”

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Real-time GPS tracking of the entire fleet enables the dispatcher to see projected driver arrival and departure times. Drivers get audible turn-by-turn directions to lease sites using Google satellite navigation and dispatcher-created written directions and electronically capture and communicate run tickets to customers instantly upon completion of each status.

“If a company is not already using electronic ticketing, then they will see a tremendous increase in productivity and their operational effectiveness,” Balzer says. “It cuts errors throughout an organization.”

Geotab telematics track fuel usage and generate reports to illustrate driving trends, including a Driver Scorecard designed to increase safety and performance.

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Included are an Android-based tablet, Bluetooth printer that produces a 4-inch run ticket, mount/stand for the printer and tablet, a cellular boost for increased signal in remote areas and plug-in DC adapter, which completes the plug-and-play setup. 918/884-6725; www.vertrax.com/welltrax.


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